we the underdog

There’s an underdog hidden in each of you.
Hoping. Hustling. Rising. You were not
supposed to win. Yet, here you are.

we the underdog

There’s an underdog hidden in each of you. Hoping. Hustling. Rising. You were not supposed to win. Yet, here you are.

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#RiseTheUnderdog

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#RiseTheUnderdog

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Small business owners, entrepreneurs, artists, and independents: The Underdogs.
You may work alone, but we walk together. The time is now. Join the movement.

Small business owners, entrepreneurs, artists, and independents:
The Underdogs.
You may work alone, but we walk together. The time is now.
Join the movement.

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Masters of might, plight and sleepless nights. The underdog chases heart when the head says no.

Masters of might, plight and sleepless nights. The underdog chases heart when the head says no.

“ If people I employ learn to run their own businesses, I will be happy. That’s the kind of legacy we’re trying to leave. So people can say ‘I was empowered by so and so. “ 

“ If people I employ learn to run their own businesses, I will be happy. That’s the kind of legacy we’re trying to leave. So people can say ‘I was empowered by so and so. “ 

“I see it as a platform I can build my brand on and continue bringing more underdogs that I know around my area the idea that you can be an underdog and make a living out of what you’re doing. You can shine as an underdog.” 

“I see it as a platform I can build my brand on and continue bringing more underdogs that I know around my area the idea that you can be an underdog and make a living out of what you’re doing. You can shine as an underdog.” 

The underdog does not wait for opportunity to knock.​

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The underdog does not wait for opportunity to knock.​

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Fundisiwe ‘Quiet’ Mnqali - Fundi Leather

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Fundisiwe ‘Quiet’ Mnqali - Fundi Leather

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What's your underdog story?

Join the movement.

What is your underdog story?

Join the Underdog movement.

“Fighting the big guys, it’s been tough. The meetings I’ve been going to, you see the big dogs. We are 1 or 2 people, and then you find 1 team is like 20 people. We are still growing. But it’s been fun.” 

“Fighting the big guys, it’s been tough. The meetings I’ve been going to, you see the big dogs. We are 1 or 2 people, and then you find 1 team is like 20 people. We are still growing. But it’s been fun.” 

The underdog is not supposed 


to win, yet here you are

#RiseTheUnderdog

The underdog is not supposed 


to win, yet here we are

#RiseTheUnderdog

Join the Underdog community

Join the Underdog community

Featured Underdogs

Skhathisomusa ‘Skhathi’ Mthembu – Ent Eatery

Peter Good – Smoking Kills 

Prue Nicholas and Susan Mamiane – Never Again Nostalgia

John Easom – About Time

Shameema Ali Musa – We Buy Africa

Harold Ratshilavhi – Med Leaf

Kgomotso Mokgabudi – Nails on Wheels

Sidwell Mduli – Thesis Lifestyle

Simphiwe Mkhwanazi – Thesis Lifestyle

Talent Mapholisa – Thesis Lifestyle

Simphiwe Motha – Lash and Dash

George Khosi – Hillbrow Boxing Club

Dexter Pillay – Bespoken Man

Adam Peerbhai – Bespoken Man

King Abadoni Solomon – Bespoken Man

Desmond Motaung – Khumoetsile Chicken

Mbalemnyama Radebe – Mbalemnyama Art

Fundisiwe ‘Quiet’ Mnqali – Fundi Leather

Fatima Osman – Laundromat

Mark Inman – The Old Limpopo Bookshop

Ashleigh Tumelo Machete – JFF Rooftop Farm

Peter Bezuidenhout – Electric Butterfly

Featured Underdogs

Skhathisomusa ‘Skhathi’ Mthembu – Ent Eatery

Peter Good – Smoking Kills 

Prue Nicholas and Susan Mamiane – Never

Again 
Nostalgia

John Easom – About Time

Shameema Ali Musa – We Buy Africa

Harold Ratshilavhi – Med Leaf

Kgomotso Mokgabudi – Nails on Wheels

Sidwell Mduli – Thesis Lifestyle

Simphiwe Mkhwanazi – Thesis Lifestyle

Talent Mapholisa – Thesis Lifestyle

Simphiwe Motha – Lash and Dash

George Khosi – Hillbrow Boxing Club

Dexter Pillay – Bespoken Man

Adam Peerbhai – Bespoken Man

King Abadoni Solomon – Bespoken Man

Desmond Motaung – Khumoetsile Chicken

Mbalemnyama Radebe – Mbalemnyama Art

Fundisiwe ‘Quiet’ Mnqali – Fundi Leather

Fatima Osman – Laundromat

Mark Inman – The Old Limpopo Bookshop

Ashleigh Tumelo Machete – JFF Rooftop Farm

Peter Bezuidenhout – Electric Butterfly