Social Media: How to Communicate During a Crisis

7th April 2020


Later is a popular social media marketing platform that helps small business owners plan, visualise, and schedule their social media content. When it comes to creating effective social media content during a crisis, who better to learn from than the experts?

Written by Taylor Loren, this blog post from Later shares a few guiding principles for how to plan content along with a few examples from other brands and influencers. 

5 guiding principles for social media marketing & COVID-19

Here are the five guiding principles by Later. For more detail and examples for each, click Read More to deepen your knowledge. 

Communicating during a crisis

If you need a little more help with your social media marketing, you can join our Small Business Community Group to get ideas and advice from other entrepreneurs just like you. 

You can also take a look at our blog post on staying connected to your employees, customers, and personal network during the COVID-19 pandemic. 


Yoco is an African technology company that builds tools and services to help small businesses get paid, run their business better, and grow. We believe that by opening up more possibilities for entrepreneurs to be successful, we can help create more jobs, enable people to thrive and help to drive our economy forward.