Loyalty programs in South Africa just got a major upgrade. In a first for the country, fast-growing coffee brand Platō has launched a card-linked rewards system in partnership with Yoco and Yoyo. Seamless, automatic loyalty every time a customer taps to pay.

Gone are the days of forgotten stamps or extra cards. Now, when you buy your morning coffee at any of Platō’s 98 (and counting!) locations, 5% cashback is automatically reflected in your Platō App.

It’s loyalty made effortless.

A new standard for customer experience

From the start, Platō has focused on more than just great coffee. Their brand promise, “Coffee sculpted. Community included,” runs through everything they do; from store design to barista training, and now, to their loyalty system.

Using Table by Yoco, our integrated point-of-sale and payments solution, Platō was able to embed Yoyo’s rewards engine directly into the checkout flow. Customers simply tap their card or smart wallet, and rewards are earned automatically. No sign-up forms or QR codes required.

To unlock their cashback, customers just need to register their number on the Yoco terminal (a once-off step) and download the Platō App. From there, it’s auto-magic.

Loyalty without the admin

“This is exactly the kind of solution our merchants have been asking for. One that delivers a world-class customer experience without extra friction at the till.”

Lungisa Matshoba, Yoco Co-founder and CPO

And the results speak volumes. Just three weeks after launch, the Platō App was already responsible for over 30% of in-store transactions - more than double the industry benchmark for loyalty app adoption.

It’s clear that consumers value cashback rewards. But just as importantly, they value simplicity. That’s why we’re so excited about what this new system represents: A frictionless, card-first approach that keeps customers engaged without slowing things down.

Built for growth

Behind the scenes, it’s the combination of smart software and integrated hardware that makes this possible. From our Neo Touch to the Khumo Print, our card machines support digital wallets, bank cards, and app-based rewards, all in one sleek device.

This allows businesses, like Platō, deliver a smooth, unified experience across all stores (such as Platō’s 98 cafés, with plans to reach 150 by the end of 2025).

Yoco was built to help small and growing businesses thrive. Which is not just through enabling sales, but also in unlocking smarter, simpler ways to create loyal, returning customers.

The future of loyalty is seamless. It’s embedded. And with partners like Platō and Yoyo, it’s already here.

Interested in powering your own customer experience with smart payments and loyalty integration? Explore our point of sale solutions or get in touch to learn more.