What makes someone choose one restaurant over another? And more importantly, what keeps them coming back? These are some of the questions explored in the Eat Out | Yoco Industry Report.

We partnered with Eat Out to reveal what truly matters to South African diners and restaurateurs today - from the small details that keep customers coming back to the larger forces shaping the future of the food industry.

The Eat Out | Yoco Industry Report is a deep dive into the current state of dining in South Africa, based on real insights from both sides of the table. Drawing on survey data from hundreds of diners and restaurant owners across the country, the report paints a clear picture of how people are eating out, what influences their choices, and what challenges businesses are facing behind the scenes.

It’s a comprehensive snapshot of the industry, covering everything from shifting consumer behaviour and marketing tactics to pricing strategies, service standards, and emerging trends.

Whether you're in the food business or just passionate about the culture of eating out, this report was made to inform and inspire.

Ed’s letter

Do you ever wonder why people choose one restaurant over another, or what makes them come back for more? Understanding dining behaviour isn’t just about knowing how often people eat out, it’s about uncovering the why behind their choices. From craving comfort food to chasing the latest foodie trends, customer decisions are shaped by everything from social media buzz to economic shifts.

Eat Out, in proud partnership with Yoco, conducted surveys to gauge the current trends within the South African restaurant industry. We targeted both diners and restaurateurs, which enabled us to compile a comprehensive oversight into how the industry is faring, including the things diners like the most – and those they are totally averse to. As South Africa’s leading website for the restaurant industry, acting as a conduit between diners and restaurateurs, Eat Out was perfectly positioned to conduct this survey.

Carl Wazen, co-founder of Yoco, says:

“As a partner to South Africa’s restaurant industry, we’re proud to support those who create unforgettable dining experiences. Success lies in knowing your customer – and evolving with them. At Yoco, we’re here to help restaurants thrive through it all.”

The survey ran on Eat Out’s website and the results highlighted some key trends, as well as areas where the response from diners and restaurateurs differed significantly – all of which can contribute to understanding dining-out habits better.

It’s interesting to note that there is longevity in the South African restaurant industry. The take-away restaurant owner respondents came from an even mix of fledgling restaurant owners and seasoned players, with:

• 28% of owners being open for less than a year

• 36% being open from between one to three years

• 32% being open for more than 10 years

• 56% of sit-down owners have been around for more than five years

• In contrast, however, 24% have been around for one to three years

• 11% have been around for less than a year

We hope these insights inspire you to take your restaurant to the next level. Knowing your customers, staying ahead of the competition and keeping a pulse on industry trends can make all the difference. With the right knowledge and strategies, you can create unforgettable dining experiences, build a loyal following and set your restaurant up for long-term success.

Key takeaways from the report

• Customer behaviour is shifting. Cafes, bakeries, and casual dining spots remain favourites, with most people eating out at least once a month. But fine dining? That’s more of a special occasion treat.

• Word of mouth still reigns supreme. Over 80% of diners say they’re likely to try a restaurant based on a friend or family member’s recommendation - even more than social media or online reviews.

• Food quality is non-negotiable. 95% of diners say it’s the number one reason they choose a restaurant. Cleanliness, service, and price follow closely behind.

• Restaurants are navigating real challenges. From staff training and inventory management to cash flow issues and load-shedding disruptions, running a restaurant in South Africa isn’t for the faint-hearted.

• The future is flavourful and flexible. Diners are looking for unique experiences, health-conscious meals, and sustainable practices - but preferences vary by region.

Download the full report

Whether you’re a seasoned restaurateur, an emerging café owner, or just a food lover curious about South Africa’s dining scene, this report is filled with insights to help you stay ahead of the curve.

Download the full Eat Out | Yoco Industry Report here.